ATICA has had a phenomenally rapid rise in the world of electronic music. In the last 3 years alone
ATICA has appeared on several major international record labels, collaborated with some of the
biggest heads in the business and performed in 13 countries around the globe.
Pablo De Rosacruz’s background in hip hop and turntablism gives ATICA’s production the organic touch that differentiates his sound from other electronic artists.
His passion for design and technology makes the brand unique and powerful. In January 2018 ATICA introduced Pablo®, bringing the first ultrarealistic avatar to the EDM business.